In 1876, John Harvey Kellogg became the director of the Battle Creek Sanitarium (initially the Western Health Reform Institute founded by Ellen White) and his brother, WK Kellogg, served as bookkeeper. This is where the corn drops that sparked the possible growth of the Kellogg Company were inadvertently produced. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayFor a considerable period of time, W. K. Kellogg aided his brother in a planned quest to improve the vegetarian diet of patients at the Battle Creek Sanitarium, specifically seeking a wheat-based granola. In 1894 at the Battle Creek Sanitarium, a world-class and renowned co-ed clinic and health club, W. K. Kellogg and his brother, Dr. John Harvey Kellogg, were cooking grain for a kind of granola when they were summoned. When they restored, the grain had become stale. They still chose to hold the tempered wheat through the rollers, and surprisingly, the wheat didn't turn into long sheets of batter. Rather each grain of wheat was leveled and turned into a brittle splinter. WK Kellogg persuaded his brother to serve the nourishment in the splinter structure. Before long the crushed grain was pooled to meet the numerous postal requests of visitors after they left the Sanitarium. In any case, Dr. John Harvey prevented his brother Will from passing the oats onto his patients. As a result, the brothers abandoned their studies, and WK started the Battle Creek Toasted Corn Flake Company on February 19, 1906. Persuading his brother to relinquish Sanitas' privileges on the item, Will's organization delivered and advertised the enormously profitable Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, assuming its current name the Kellogg Company in 1922. In 1930, the Kellogg Company reported that most of its industrial plants would move to 30-hour work weeks, from the standard 40. WK Kellogg claimed that he did this with the aim of using further movement of workers with the ultimate goal of helping people during the crisis period. This training lasted until World War II and continued rapidly after the war, although some offices and production lines remained protected with 30-hour work long into 1980. Please note: this is just one example. Get a custom paper from our expert writers now. Get a Custom Essay From 1968 to 1970, the "Kellogg's Places More into Your Morning" brand was used on Saturday morning television programs. From 1969 to 1977, Kellogg's acquired several independent companies including Salada Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods;[11] however, it was later scrutinized for not expanding further as General Mills and Quaker Oats was. After underutilizing its opposition in advertising and product development, Kellogg's share of the overall U.S. industry hit a low of 36.7 percent in 1983. A noted Wall Street expert called it "an excellent organization that has overcome its peak” and the grain market was observed as “developing.” Such observations prompted Kellogg director William E. LaMothe to improve, which essentially included switching to the statistic of 80 million X-ers instead of promoting cereals located in children. By accentuating grain accommodation and dietary benefits, Kellogg's convinced U.S. customers aged 25 to 49 to eat 26 percent more oats than individuals in.