IndexUPS StructureAligning Culture and Organizational Structure to UPS StrategiesGlobalizationMarketingManagementFinancial ManagementConclusionUnited Parcels Service (UPS) has evolved over the years from working in a Seattle basement running errands to a multinational entity with multiple business aspects. The company's core value is innovation in all its endeavors. The case study shows that throughout its early history the company had to innovate in response to changing customer lifestyles and changes in purchasing patterns. The company has developed a unique service to meet customer demands, including daily collections and cash on delivery. The case study also indicates that its previous CEO Mike Eschew presented the “Four Quadrants” growth plan that emphasizes innovation. The company's innovations focus on new business operations both internally and externally. The norm for UPS is to compete with its rivals and establish its presence in the market. Serving customers satisfactorily is the driving force of the customer. From the case study, it is evident that the company has transformed its services to meet customer needs based on its commitment to reliability, courtesy, cleanliness and high ethical standards. For example, it is indicated that the company has adopted a synchronized commerce model where it has acquired businesses such as shippers, customers and suppliers in an effort to reach and serve its customers. The desire to expand its presence in India if informed by the need to serve customers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay UPS Structure UPS management is centralized, as illustrated by the ability of the CEO, Scott, to offer Ms. Page the position of Chief Strategy Officer. UPS specialized in delivering packages to customers overnight. This is why the company created companies like Mail Boxes Etc. and adopted the hub and speak model. However, the company is diversifying its business, as indicated in the case where the company focuses on services as its core activity, while seeking new revenue sources; that's why they announced the "Four Quadrants" development scheme. The company has established formal leadership, from the case study the CEO is Scott Davis and Ms. Page is taking on the role of Chief Strategy Officer. The case alleges that UPS had not established its presence in India as Ms. Page and other managers had hoped. This indicates that there is a manager of the company headed by the CEO and other managers. The delivery network adopted by UPS is a centralized and integrated method for logistics administration. UPS functions are managed and controlled from the Sandy Springs headquarters. This is evident because the case indicates that the CEO and CSO are working from headquarters to determine how the company will expand its presence in India. Alignment of organizational culture and structure with UPS strategies UPS's organizational culture and structure align with the company's strategies. This is because the company is trying to innovate ways to reach its customers. Management is using its resources to expand into a new market. It is partnering with and acquiring other business entities in its expansion program. The case study indicates that Ms Page was tasked with devising ways in which the company could compete with its rivals such as AFL, GATI and Blue-DHL which are its competitors. Globalization From its inception, UPS was destined for great things.The business was started in 1907 serving only a handful of walk-in customers, in 1919 it was rebranded as UPS to serve customers in other cities such as Oakland and Los Angeles. It operated as an intra-city delivery service. In 1975, UPS initiated carrier rights and expanded its market to all 48 states. In 1978, UPS provided nationwide transportation services by transporting packages in the days of a commercial airline. It began next-day air service delivery in 1985 after purchasing a cargo plane. 1988 saw UPS Airlines officially recognized by the FAA. Within a year, the company had it all systems go, and this success pushed the company to move from domestic delivery to a global footprint during the 1990s. The case study also indicates that UPS provides transportation services to more than 4 billion people in more than 200 countries. The company has more than 4,800 locations in the United States, Canada and India alone. Its attempt to penetrate within India and reach more customers is in line with its globalization and expansion agenda. However, to successfully penetrate the Indian market in its expansion process, the company has to face the challenges of inadequate infrastructure if it needs to provide services. load in a short time. It could borrow from its history of using a muleteer to reach customers in recent rocky years. He delivers the letters at a loss to fulfill his commitment. UPS should use its financial strength to acquire bicycles and motorcycles that are flexible and capable of being used on rough terrain to deliver packages to its customers. MarketingTo reach the majority of customers and control a large market segment, UPS has taken bold steps in over the years since its inception. UPS has redefined itself and pursued the goal of becoming a solutions company that offers customized services across the customer's business development value chain. In 1995, the company founded UPS Logistics Group with the goal of streamlining service operations for its customer base. To consolidate its market, the company has made approximately 30 acquisitions including shippers, customer clearinghouses and banks. The expansion drive has seen the company change its supply chain to restructure the flow of buyers and sellers. The marketing initiative saw UPS acquire Mail Boxes Etc. allowing them to target smaller businesses and increase their outreach to residential and home office customers. The rebranding of Mail Boxes Etc. into the UPS store was the largest rebranding campaign in history. The company's marketing push is targeting India because of its high population of native English speakers, making it easier to enter the market and communicate with sellers. From the case study, it can be seen that UPS presents itself as a successful company that can handle any package or any challenge to deliver the customer's package. In one of his marketing campaigns, David Abney, then international president of UPS, stated that UPS Store will provide its customers with a convenient channel to market worldwide. It is therefore recommended to use such marketing tactics to instill a sense of trust in customers. Management UPS has established customer loyalty as well as that of its employees. To ensure that the leadership role assumed by the employee is successful, the company depresses its employees and promotes them from within. For example, from the case study it is indicated that the former CEO, Mike Eskew, rose from the position of a delivery person and mail sorter to the position of CEO. Eskew has served the company for 30 years,.