Super Junior is a 13-year-old idol group with many guaranteed strengths, which have made them one of the most successful artists in South Korea. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay First, Super Junior is a group of 13 members with diverse talents who can upgrade and adapt to the changing demands and tastes of the local and global market environment. They are individual artists who continually work to improve their multiple skills in the entertainment industry by attending acting, singing, dancing and foreign language classes to communicate with international fans. With different skills in different types of entertainment, Super Junior members can easily absorb local entertainment and identify their own strength to fit the gap of local artists; the large number of members (13 at their peak, 11 now) is also both a strength and weakness. Secondly, their flexibility in the number of members (sub-unit groups) allows for different experiments in new markets (such as Super Junior M, Super Junior KRY, etc.) and a new genre of musical performance (ballads, R&B or charming dance music ferocious performances, etc.). Furthermore, instead of being managed and managed with other artists under SM Entertainment (SMent), Super Junior has been promoted under SJ Label - a sub-company of SMEnt - with separate investments, personnel teams and assets since 2015, which has given them greater chance to shine not only nationally but internationally. With SJ Label management, they don't have to compete with other artists within SMEnt for investment and resources. More than 10 years in the industry, they have developed with relationships, reputation, experiences and power, as well as experiences to attract new group of audiences and countries; good relationships within the entertainment market. Furthermore, the fact that all members are above teenagers could be their chance to be more easily recognized among young and beginning boy bands, especially for the international taste of appearance. Now, their initial contracts, the so-called "slave contracts", have expired and they are now pursuing their own desires instead of being forced to adhere to the tight schedule set by the company. Last but not least, loyal fans and followers those who support them for a long time could act as intermediaries between their friends, family or colleagues and not to mention they are growing up and have a better income, so that these audiences are taken into consideration under special conditions; they involved dedicated and devoted fandoms (such as buying SMEnt shares to support their rights, buying billboards and advertisements to promote their album and concert, volunteering under the name Super Junior). Please note: this is just an example. Get a custom paper now from our expert writers. Get a Custom Essay In addition to their strengths, they also have weaknesses, some of which are common to South Korean artists, but the rest may stem from their own problems. Language and cultural barrier to enter new markets outside their traditional areas (China, Japan or Southeast Asia).).