IndexIntroductionTopic DiscussionConclusionIntroductionThis research paper addresses unintended acceleration in Toyota vehicles as a non-marketing force and what factors lead to the problem. The prevailing question that will be discussed in this paper arises after extensive research procedures that established the exceptional situation that Toyota faces as an international company. More than one factor will be brought forward to help diversify solutions. Using in-depth sources from magazines and publications, the article will comprehensively illustrate the non-commercial strength of the Toyota Company, which in turn leads to diverse and proven solutions for all factors. In this paper the solutions to the problem faced by Toyota will be strategically analyzed with strong support in relation to the references that will be provided (Koopman, 2014). The solution to address the problem will be effective in measurement and also in application. Recommendations will be outlined with the aim of helping the company finally emerge from the quagmire of the non-marketing environment. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Discussion on the Topic Toyota became a subject of controversy in the media and the United States government in late 2009 due to numerous deaths and injuries associated with accidents resulting from the unintended and unrestrained acceleration of vehicles. Despite Toyota's unforced recall of more than 4 million cars for floor mats that they said were causing pedal jams and later another recall to increase the clearance between the floor and the accelerator pedal, Toyota has stood firm with both feet and issued a statement that there were no veiled faults and he vehemently defended himself against press reports and other statements that said otherwise. As the crisis intensified, Akio Toyoda, later president of Toyota Motor Company, apologized to the United States Congress through his testimony, but by the time he did so Toyota had suffered a loss of $35 billion. The Toyota Company was well known for its prowess in the automotive industry. The media took the issue to an even higher level, so much so that the US government intervened because the increasingly tragic accidents caused by Toyota vehicles were getting out of hand while the cases of deaths and injuries increased. To deal with the increase and pressure that the company was almost succumbing to, the Toyota Company came up with a strategy to spread the word about the SUA issue that the press would now not stop until it was addressed. To address the issue, Toyota decided to carry out a recall of its vehicles with the help of the NHTSA Between the end of the year 2009 and the beginning of 2010. The first recall occurred when the Toyota company recalled more than 50,000 vehicles that had thick rubber floor mats. The most recalled vehicles were the Camry and sedans (Finch, 2009). The second recall occurred on January 21, 2010 with Toyota issuing reports regarding pedal acceleration. Toyota has delivered more than 4 million cars in the United States, Europe and China. The third recall occurred at the initiative of the NHTSA. In early January 2010, NHTSA sent out reports that it had received complaints from more than 100 Toyota Prius drivers about a braking system problem on this particular car model. Reports said that the anti-lock braking system had caused fatal accidents (Pollard, 1989). Subsequently, Toyota released a report stating that it had thoroughly examined thequestion and have it resolved. The Toyota company had updated the software to improve the braking system. Effects on Toyota The recall impacted Toyota as the company's sales began to decline, meaning the Japanese currency's low exchange rates against the US dollar declined. People would lose jobs because the company wasn't making as much money as it used to and so it had to cut costs. Toyota's reputation was tarnished, which meant it would affect sales. Economic Impacts Economic impacts would have affected Toyota Motors, which could have led to its closure. The recall also led to changes in production which helped to be more responsive to customers as building a responsive team would lead to efficiency for the Toyota Company (Linebaugh, 2010). The withdrawal also led other competitors to sell their shares at affordable prices, especially to Toyota's large shareholders, further suppressing Toyota. Effect on the media Media coverage of the Toyota issue was updated daily and this worsened the company's sales as criticism was getting out of hand. The media also influenced Toyota greatly as they removed all the billboards making it difficult for Toyota to market. Publications and articles further criticized the company as responsible and greedy as increased profits had led the company to produce defective and low-quality vehicles. After several companies conducted some surveys, they realized that Toyota's public image was going against the company as 25% perceived Toyota as an unsafe vehicle after the recall caused by SUA. Effect on Customers Toyota customers would probably find a new automotive company that can satisfy for their needs. Losing its customers who are an advertisement in one way or another means that the company would have long-term negative effects on its customer base. Finding new loyal customers would be difficult as no one would want to be associated with a company that sells counterfeit products. Effects on Employees Toyota will have to lay off some workers, making some individuals jobless. In case the company decides to close down, this means that the employees will lose their jobs and end up as unemployed flooding the market with more workers than expected, which means that in the long term the automotive industry will have more workers at a low cost . This affects other employers of other companies because if they are not as qualified as those laid off by Toyota, they will exit the market in a clever way. Effects on Suppliers Suppliers who provided services and goods are Toyota are likely to be adversely affected. Toyota, which will be an unpopular automaker, will make low sales which will translate into low production, meaning suppliers will have to reduce deliveries. The amount of profits they were making will decrease resulting in large losses for the suppliers. Conclusion In conclusion, Toyota company should create an intelligent and responsive team which should be very efficient in terms of solving the growing problems within and outside the company. A responsive team is important as they will not allow any issue to get out of hand and get to the point where the company's reputation and image gets tarnished. Addressing the problems in the required time would help save the Toyota company's resources and would also reduce the costs of trying to restore a good image within the company. To permanently end SUA, Toyota Company should first implement a project.