The example for this advertising analysis is Old Spice's "Your Man Might Smell" ad. Old Spice has been a top product in men's body wash for many years. Old Spice is best known for his persuasive message techniques to attract audiences. They use it in a way where they can not only get men to buy their products, but also a woman to buy them for a significant other. Since 2019 we live in a more modern era where commercials have been shaped almost to entertain us while promoting the product. We say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As you watch the ad, you know within seconds who the ad is aimed at, as stated by Mustafa by referring to “hello girls” to open the ad. The common statement “hi girls” immediately attracts a woman's attention, so we know who this ad is primarily aimed at. With Mustafa smirking flirtatiously, eyes twinkling, and raising his eyebrows, you may begin to see the “manly” image portrayed in the opening of the ad. Analyzing the advertisement we notice some humor and sarcasm to reach the audience it is trying to capture. It appeals to the audience by trying to convince the user that if you buy this product you will "transform" into this "man" by using this product. We can already assume that the commercial already thinks that we women are disappointed in our men for not reflecting the same kind of manly appearance as the host in the commercial. Furthermore, the advertiser assumes that your man is using a "lady scented body wash", so this states that your man is not manly enough and is not comparable to Mustafa. Showing that they used actor Isaiah Mustafa in the beginning, it immediately shows the humor by giving the audience some interaction with the advertisement. He gives them interaction by making them act on what he says “look at your man. Now come back to me." This also plays a role in the engagement the advertiser is trying to achieve. Next we will analyze the role of humor within advertising. Keeping events random throughout the ad keeps the audience engaged and entertained while watching. For example, near the end of the commercial, the man states: “Anything is possible when your man smells like a man and not a woman. I'm on a horse” this is a way to entertain the audience with humor about the situation. Mustafa creates an image for female audiences that "your man" might smell like a man but not physically become a man, just as Mustafa is the man who not only has tickets to your "thing" favorite, but also diamonds to impress a lady. Using those scenes in the commercial creates irony to show the exaggeration of what the old spice "could do" for your man. The old spice can't really make your man turn oysters into tickets and tickets into pearls, the product simply makes your man smell good. But using irony, old spices smell just like diamonds and tickets. The next point in this ad analysis is tone. The tone used by the actor seems very confident, as if the old spice gave it to him to give him a "manly" quality. The tone of voice that Mustafa uses during the commercial adds humor. Furthermore, ridiculous scenes and crazy images are shown because Mustafa is going through dramatic scenarios but still kept a straight face while conveying his message to the audience. this adds humor and makes the addition more appealing to the viewer. Furthermore, it reinforces the message of,.