IndexAbstractIntroductionBackgroundHome conceptConclusionAbstractThis report investigates the current home concept used by several hotels to market their business. In the discussion, a business plan was proposed to develop a new marketing style to promote the hotel business using the home concept. The proposed plan aims to provide specific background information on why this concept is used and how this can benefit the company today. This report also suggests new ways of using the home concept to develop and market the hotel business and how this can benefit hotel companies in the coming years. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayExecutive SummaryThis report provides an analysis and evaluation of the home concept used by hotel companies today. This report also suggests ways in which these concepts can be inherited and integrated into the business to market and design your hotel business. ObjectiveThe main objective is to grow your hotel business with the emerging trends using the home concept which makes the business itself prosper and also customer satisfaction. It will help your company consider new options and strategies for designing, developing and marketing the hospitality experience. BackgroundConsidering the scenic beauty of the Arabian Sea touching the coast near your hotel location, the hotel will cater to visitors from all over the world. This will stimulate the tourism economy whilst allowing you to maximize the benefits your location offers as you have no competing hotels providing accommodation within a 10km radius. Therefore, the key feature that will attract customers will be the comfort of home even when thousands of kilometers away. IntroductionMotivationThe rapid rise of personalized experience is a key theme in all kinds of new era industries. Sleeping on a friend's couch seems like the most unlikely hotel concept ever, whether young or old. Airbnb, a San Francisco-based company that operates hospitality services, has carefully cultivated the image that the hospitality industry has been revolutionized by the short-stay rental industry in less than a decade, and it has lessons that the rest of the industry is rapidly embracing. “They don't want a one-size-fits-all hotel – they're looking for experiences and stories,” says Rob Payne, chief executive of Best Western GB, an organization of more than 280 independent hotels. It has also been mentioned in News Wise articles that the "home away from home" experience is what keeps every guest satisfied. Problem Statement The home away from home experience is what is needed to keep guests satisfied and for this, the concept of home needs to be introduced into hotel management, further proving profitable and useful for specific hotel companies. PurposeNo matter how much hotels innovate, there are some basic requirements that all hoteliers should meet to make their guests' experience welcoming and welcoming. comforting. In short, feeling at home is a must for hoteliers as traveling has been a big business nowadays and it is vital to keep guests engaged to help your business. ScopeThe scope of this project is not just limited to ordinary hotels in a specific location, but the scope covers all types of hotels in any location, all over the world. Report Outline The report further describes existing hotels using thehome concept for designing and marketing your own hotel companies in the Background section. Furthermore, the home concept will be outlined below where we will describe the complete concept, why this proves beneficial for so many industries and how it can be used as a unique strategy to market and engage more and more people.people. Finally, the report concludes with the final section in which further possibilities related to the use of the home concept are discussed. Context Existing system Existing locations and target market of hotel companies often make it difficult for hoteliers to provide a concept as home and strategize accordingly, as it is not just about the facilities you offer, the location and target market are equally important if you want to help your business thrive. Proposed system According to Douglas (1991), the way in which domestic space and its resources are allocated is most important. Since the location of the hotel is located on the sea coast, the main opening of a hotel should be open to the west to allow ventilation throughout the building with air exhaust systems to ensure freshness. However, all tourists will have the opportunity to use the air conditioning as the humidity can be bothersome for less tolerant visitors. To enhance visitors' seaside experience, separate marine showers with toiletries and refreshing scents will be developed to allow beach users to clean off the sand before entering the hotel. Lockers will be added near the showers as closets to create a homely environment. This feature will save visitors the hassle of returning to their rooms to freshen up and will keep the hotel clean. Barros (2005) states that the word home is associated not only with the physical place but has a more metaphorical meaning of protection, security and property. Therefore, convenience and privacy are a key objective of the proposed system. Since tourists are the key market for your hotel, translators should be available to welcome them and show them around if they wish, so as to provide hometown familiarity. Lynch (2001) framed the concept of hospitality in his research by mentioning the level of comfort and code of conduct to play a special role in helping customers become familiar with the foreign environment. Furthermore, customers' culinary preference should be taken in advance to facilitate them with the taste they desire. This will require the special recruitment of professional chefs who are familiar with cultural food around the world. Finally, room service should be provided based on the nationality of visitors to allow customers to communicate their problems openly in case they face any inconveniences. Breakdown of the problem of the concept of home (how the concept of home is used) Modern hotels have skillfully adapted to rapid social changes with creative solutions. From redesigning room configurations to ensuring highly personalized experiences, hotel owners are transforming accommodation units into the highlights of every escape. When it comes to the hospitality industry, trends can be both ephemeral and eternal. The home concept is used in many different ways by many different hoteliers around the world. Bardhi (2005) explained the concept of feeling at home in a hotel as an experience one can have in a remote environment where the physical location provides a sense of domestic patterns in terms of culture, colors and architectural designs. In Scotland, Killiehuntly Farmhouse makes use of antique touches in its furniture while inIndia, 28th Kothi eschews local design clichés giving it a more homely feel and an extraordinary guest experience. Likewise, in Peru, the Atemporal-Hotelito raises the bar by giving a purely domestic feel with its front and back patios, house bikes and even a Mini Cooper for cruising around. Moving on to Chicago, Villa D'Citta offers a communal kitchen fully stocked with all the snacks you can imagine and the outdoor patio also features a BBQ making it perfect for warm summer nights just like home. Many hotels are now Pets are also allowed, so people don't have to worry about their four-legged friends at home. Some of them have hidden libraries disguised as huge bookshelves so that bookworms feel at home while some of them, like the Fifteen Beacon in Boston, consider a feeling of luxury as a feeling of home and offer an interior Lexus that guests can use within a 2 mile radius of the hotel. Creating the Home Experience for Hotel Casterly Rock Nowadays, design has always been a crucial feature in hospitality services, especially when it comes to defining the brand and personality of the hotel, and guests are intuitively accustomed to interpreting the design to fit their own formation of what a hotel is. what a hotel actually looks like and whether or not it fits their lifestyle. According to Holjevac (2003), globalization will have a universal effect on tourism internationally and nationally. So, with the introduction of homey furnishings and streamlined luxury, a hotel may lean more toward the concept of home rather than trendy luxuries like having 1000-thread-count sheets or the finest Russian caviar. Streamline luxury typically refers to the new type of luxury where simplicity matters more than brand quality standards. The design can also accommodate the simplicity of the rooms and the view of the hotel, for example by having windows in every room, and the wooden furniture will give the room an apartment just like home. Few hotels still base their attractiveness exclusively on “convenience”. Cooking is an art and so should the “display space”, so having a small kitchen will be a great way to attract and engage guests. The family feeling in hospital services needs to be seen more as a personalized service, something that has a clear sense of community and place, its own craftsmanship and a place that has a story to tell. “The foundations of hospitality have been compromised to make room for innovation, but the best innovation comes from the inside out.” Distasio and Mulligan (2011) highlighted the fact that becoming familiar with customers' lifestyles helps us Lets you understand the meaning of home in a better way. The role of being a real community fixture is what we need today, a place where strangers can truly gather, a place where you are in the heart of a local neighborhood and can be introduced to a local host But sometimes, the homestay experience can also prove isolating, so a central lobby where guests can gather with other travelers or locals will help them feel like they really "live there." Likewise, as simple as a B-cycle. it will be an excellent offering for guests as it will be a maximum leisure facility and a friendly grab and go will encourage guests to wander around and explore as per their convenience. Furthermore, a selection of books can be left in the room with the possibility of reading them and returning them or purchasing them. This will help guests spend their free time more effectively as many travelers are now in the habit.