Volkswagen, with the help of DDB Tribal Berlin Germany, has created an advertisement to promote the new Park Assist feature. This feature allows drivers to press a button to allow their car to park in tight spaces using sensors and assistance from the driver pressing the pedals. Volkswagen claims that their new feature is very effective and precise, which is the message the press tries to convey. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The print ad depicts three bright orange goldfish with a single spiky porcupine lined up between them, with small text reading “Precision Parking.” Park Assist from Volkswagen'. The four animals are aligned diagonally and parallel on a matte grey-white background with the text and logo printed in the bottom right corner. At the top right of the ad is a link to the Volkswagen website. The hedgehog among the goldfish is meant to represent a Volkswagen with its new Park Assist feature, while the goldfish represent the other various cars on the road. Since Volkswagen is a company specializing in automobiles, the intended audience of this advertisement is anyone over 16 years of age who can legally drive. However, this ad may appeal to any age group over the age of sixteen, as Volkswagen offers a variety of sports, everyday and executive car models. The new Park Assist feature could be expensive, and if someone wanted to buy a car based on a single new feature, it would probably fall into the middle class or above. This announcement may also be of interest to people who are unsure about parallel parking and see this new feature as something that will be useful to them. If you looked at the ad briefly, you won't see any car related items such as steering wheels, tires or even anything to do with road or parallel parking. The creator of this advertisement caught the viewers' attention by using animals instead of people or car-related objects, so that they would actually have to think about what the advertisement is trying to sell. However, when you look closer, there is a printed text that says "Precision Parking". Park Assist by Volkswagen” and the company logo. Thanks to the logo in the lower corner of the print, the public can associate the advertisement with Volkswagen. Now that audiences know the basic idea of ​​the ad, they can see how the analogy of a porcupine parallel parked between three bags of fish relates to real life. The use of the matte grey-white background symbolizes elegance and class, allowing readers to associate Volkswagen with maturity and seriousness and allowing us to focus on the analogy. This advertisement provokes readers' emotions, values ​​and associations. The use of animals in this advertisement leads people to be more understanding and understanding. Fish in pockets of water give the impression of being fragile; this idea comes from the situation of the scene. The quills of the porcupine are very sharp and pointed, and the fact that the porcupine is placed among pockets of water automatically allows us to associate the quills as a cause of destruction. The fish are colored bright orange to attract readers' attention so they can symbolize the fish as a heater or danger (the other cars parked on the street). This suggests that the public should be very concerned about the fish lined up next to the porcupine. Because of this association, the reader feels a sense of fear for fish as there is a contrast between the.