IndexSummaryIntroductionPurpose StatementBasic HistoryResultsComparisonsConclusionSummaryAdvertising is a marketing strategy used by various businesses to create awareness about a product or service. For example, the document aims to ensure that significant information about the Canadian University of Dubai is made clear to the public. In most cases, the strategy serves as the best marketing tool as some people in other parts of the world are not aware of this institution. The institution provides a platform for professional learning, which is part of the vision championed by the President of the UAE. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The school has various advantages that give it competitive operational merit compared to others in the region. Furthermore, the research aims to find out to what extent university operations influence Dubai and the UAE in general. For example, the country benefits in some way from the institution. Additionally, a comparison between schools offering similar programs is captured in the research to show how strong the university is in the region. Introduction Advertising plays a fundamental role in people's daily lives. In fact, it determines the personality you possess or the way people see you. Advertising also has an impact on our thinking and attitude towards ourselves and our surroundings. For many, advertising reveals ready behavior in various situations. Sometimes, it is used to determine what is wrong and what is good. People love to buy what is advertised or what others recommend as good. Today every person is influenced by advertising even without realizing that it has happened. As research shows, people have become slaves to technical and scientific progress, which advertising has skillfully used (Weir, 2015). Advertising pressure is increasing every day and a significant amount of money is used for advertising by companies to attract multi-billion profits. In particular, advertising is defined as a commodity and aims to become even more expensive. According to studies, in most countries the amount used for advertising is huge and aims to force people to use a specific product (Weir, 2015). Besides being an essential element in any business, it is related to politics. It determines not only the purchase of a particular product but also the choice of a political candidate. It also establishes the path of political development of a specific country, as well as politics itself. As a business strategy to compel customers to buy their products and services, advertising began a long time ago. Its existence and use in the pre-age period is evident. For example, from a papyrus in Egypt with information about the impending slave trade. Therefore, based on the above synopsis of what advertising is and how it has been useful, this article seeks to publicize the Canadian University of Dubai (CUD) by demonstrating how it is a great institution, especially through the implementation of policies of vision of Sheikh Mohammed. Purpose StatementThe study of Canadian University of Dubai and the vision of Sheikh Mohammed bin Rashid al Maktoum are significant aspects in this study. As the objective of this document, the university's publicity will solely depend on Dubai's vision in achieving its goals. The Canadian University of Dubai's announcement below this document is intended to get readers to see the benefits of being onestudent at this university. The advertisement should also reveal the advantages of the Canadian University of Dubai compared to other international universities; however, not vividly. The study answers the research question: “how the university became a great institution through the implementation of Sheikh Mohammed's vision.” In particular, the research question is strongly related to the thesis because the study shows how the Canadian University of Dubai is a great institution by describing its efforts to implement the vision of His Excellency Sheikh Mohammed. Background Story Canadian University Dubai is one of the top universities in the United Arab Emirates. The university was established in 2006 to provide undergraduate and postgraduate education to both new and permanent students in the UAE and other countries around the world. In addition to this, the university is responsible for offering students gateways to further their studies in Canada. Although the university is located in Dubai, its academic program is similar to Canada's curriculum and educational principles. Therefore, this offers students the opportunity to study the Canadian curriculum and at the same time encounter and enjoy the diverse culture and value exhibited in the UAE. Building on the fact that the university has admitted more than 100 students from different nationalities and students with different ethnic backgrounds, students can build bridges across cultures and continents in one of the most dynamic cities in the world. The main objective is to develop each student's abilities according to their academic levels and also improve their social status, to be able to interact with the different cultures exposed within the university. The goal also focuses on transforming the student into a lifelong learner and a well-rounded global learner. For the university to achieve this goal, the management pays close attention to a student's academic performance and his or her extracurricular activities inside and outside the school. The vibrant atmosphere of the university and the school offers the student something to do, from sports to international travel to school concerts. Students at the Canadian University of Dubai are also permitted to participate in social activities such as team building, networking opportunities and community fundraisers. Since its inception, Canadian University Dubai has seen tremendous changes based on the management, courses offered and admission process criteria. The university, based on its vision and objective, has expanded the educational offering and included significant courses such as engineering, a business-related faculty which is also in line with the country's educational policies. In particular, the university has witnessed the development of infrastructure such as new classrooms, library, computer rooms and food outlets precisely to complement the students' stay while the learning process is ongoing (Appendix 1). The infrastructure also helps teachers deliver lectures during classes. There are many benefits for students studying at Canadian University Dubai. First, based on the different culture exhibited by students from different countries, university allows you to explore and socialize with other people and also learn their culture. For a long time, cultural challenges have been considered a problem especially when securing a job opportunity abroad. Cultural variations in most cases can act as an obstacle to subsequent work abroad. Secondly, the university offers numerous courses ranging from business management to all engineering disciplines. This makes it possible to vividly select the course he would like to enroll in. In particular, beingan international university, Canadian University Dubai has developed infrastructure such as the Internet and information technologies that assist the student during the learning process. Also, the infrastructure allows them to get the necessary exposure with machines, especially when you are an engineering student. Thirdly, the university has a modern library which has all kinds of books. Secondary material has been recorded as a problem in most learning institutions. When books are available, it is easier for students to study efficiently and conduct in-depth research, of course with the help of the Internet. Despite the technological innovation characterized by the introduction of online libraries, it is still difficult for students to access these online databases. In fact, some online databases require passwords or even subscription fees, which most students may not have. Fourth, the school is surrounded by an effective environment and offers extracurricular activities such as team building, outdoor trips and community fundraising. Some of these activities expose students to new situations which, in most cases, help them during their studies. Fifth, most students face difficulties in raising tuition. With the Canadian University of Dubai the problem is solved. The university offers scholarships to local and international students. The university offers both partial and full scholarships to students who achieve excellent results in their education and are financially unable to pay for their studies. In the partial scholarship, the university council discusses with the student the best plan to allow him to pay the fees without pressure. Finally, based on the school's structure and partnership with other universities, students can easily acquire transfer programs with other international universities. The program is efficient as students can interact with students from other universities to share ideas and knowledge. Over the past five years, the university has seen many students benefit from such transfer programs. His Excellency Sheikh Mohammed is the Prime Minister and Vice President of the United Arab Emirates (UAE), as well as the ruler of Dubai (Āl, MMR, 2013). With his providence, Sheikh Mohammed bin Rashid Al Maktoum sets the example of a leader who has the interest of his people at heart, which makes him work to achieve his country's aspirations and ambitions, as well as the success of those residing in the United Arab Emirates. The Prime Minister of the United Arab Emirates, Sheikh Mohammed, is the kind of leader who possesses a unique ability to imagine and shape the future of his people by investing correctly and efficiently (Balakrishnan, Moonesar, Awamleh & Rowland-Jones, 2017). Since he was sworn in, huge changes have occurred across Dubai. For example, the pace of work has accelerated and numerous initiatives have come to light. Not only has the country achieved these successes, but the UAE has also achieved great things in a relatively short time. Based on these results, the country ranked 35th among many other states with developed cosmopolitan cities. Regarding infrastructure, there is clear evidence of ongoing global, multibillion-dollar development processes, as well as a steadily constructed integrated growth and development strategy (Balakrishnan et.al. 2017). Building on the ideology of Sheikh Mohammed bin Rashid Al Maktoum, people have learned that ambition has no limits. The leader believes that goals, as well as aspirations, are best achieved through building teamwork that will work together.unit to achieve the set objectives (In Benlamri & In Sparer, 2017). His vision aims to transform Dubai into a commercial and financial hub both regionally and internationally. Sheikh Mohammed bin Rashid Al Maktoum understands that challenges will continue to swirl for the next two decades until no intervention is made. High performance bar, rapidly evolving technological developments, advanced modern management concepts, efficient customer service and satisfaction are key factors for growth and development (IBP, INC, 2016). Likewise, when you fail to apply your skills in resource development, unleashing talents and capabilities, serving the business community, creating excellent business atmosphere, supporting private sectors, promoting the spirit of creativity and encouraging businesses so that the challenges keep coming (Masqud and Medforth, 2015). ResultsEmbarking on the path of sustainable growth and achievement of the UAE, the vision presented by His Excellency Sheikh Mohammed should be in line with the educational policy and curriculum taught at the university. This will not only require learning, but also a profound transformation of how individuals think and act. To develop a more sustainable environment and address sustainability issues as envisioned by Sheikh Mohammed bin Rashid Al Maktoum, the Canadian University of Dubai must become an architect of sustainability change. The people of the UAE require skills, knowledge aptitude and values ​​that will enable them to contribute to sustainable development. Therefore, education is critical to achieving sustainable growth through the visions presented by Sheikh Mohammed bin Rashid Al Maktoum. Ideally, not all types of education support justifiable developments (Masqud & Medforth, 2015). Education that can promote economic growth could also lead to an increase in unsustainable forms of consumption. Therefore, it is essential that the government also looks at what students are taught in schools. Established approaches to education aimed at promoting sustainable development are known to empower students. Furthermore, it is necessary to make informed choices and responsible actions that ensure integrity, economic sustainability and a just society for both the present and future generations. Education for sustainable development aims to increase the level of competence among students, which subsequently enables them to reflect on their actions, future cultural, social, environmental and economic impacts from a local and international perspective (Omar & Mohammed, 2005). Students should also be motivated to act in a complicated situation in a sustainable way. At times, this may require them to identify a new direction and also participate in social and political processes, which help guide their societies towards sustainable growth. Based on the findings, education for sustainable growth needs to be clearly understood and incorporated. as an essential part of the fundamental concept of lifelong learning. Just like the Canadian University of Dubai, it is their responsibility or mandate to intensively address issues of sustainable growth and promote development expertise (Omar & Mohammed, 2005). The Canadian University of Dubai provides an important education for the Government of Dubai, and is truly relevant for every student in light of today's economic challenges. Education for sustainable development, one of the objectives of the Canadian University of Dubai, is considered a holistic and transformative type of education that addresses content and outcomesof learning. Therefore, the Canadian University of Dubai not only educates on issues related to climate change, poverty levels, and sustainable consumption, but also creates interactive, student-centered teaching and learning environments (Levi, 2010). The Government of Dubai calls with high regard for the vision presented by Prime Minister Sheikh Mohammed: moving from teaching to learning, which the Canadian University of Dubai does efficiently. There is also a need for action-oriented and transformative teaching and formal and informal learning. Only then will it be possible for the Government of Dubai to achieve the goal and vision for the country presented by His Excellency Sheikh Mohammed. The international recognition of the Canadian University of Dubai as a center of education for sustainable development has grown enormously. With the growth evident for over ten years globally, there is a clear indication that Canadian University Dubai is one of the best places for students to study and understand the challenges they might face in the outside world. Comparisons From the Canadian University of Dubai and the vision of Prime Minister Sheikh Mohammed, several findings put the university at the center of the competitive advantage of other universities. First, the advertising aspect is highlighted by the mission of the Canadian University of Dubai (CUD) and the visions of Sheikh Mohammed bin Rashid Al Maktoum. The university's mission focuses on developing students' capabilities by promoting an education based on the relevant Canadian curriculum. Being an international university, the Canadian University of Dubai has admitted many students from different ethnic backgrounds (Levi, 2010). Notably, the university has incorporated facilities such as innovation centers that aim to help or assist university students during their studies. The computer science department aims to provide students with technological skills. With these skills, students will be able to solve problems related to technical information. Based on this, His Excellency Sheikh's vision is to create a country that is conversant with the latest technologies (In Benlamri & In Sparer, 2017). Secondly, the university also offers management courses, which include human resource management. Such business course is taught to provide students with management skills and technical know-how on how to interact with other people (Sarabdeen, El-Rakhawy & Khan, 2011). For example, when a student is employed in a management level position, they may be able to use these skills to effectively carry out their role and duties within the company. Furthermore, a student employed at the customer service center can easily interact and demonstrate a high level of competence and professionalism in carrying out their duties within the company headquarters. The vision of the Prime Minister of the United Arab Emirates is to ensure that his country and its people can embrace the advanced concepts of modern management by focusing on customer service and customer satisfaction. His Excellency Sheikh Mohammed accepts the fact that by having these skills, he will be able to achieve Dubai's goals and expose his country to the top of the world. Third, the university offers courses that equip students and the general public on how to manage resources. It is a strategy aimed at ensuring that any type of resource, including financial resources, is managed in the right way. As Sheikh Mohammed bin Rashid Al Maktoum depicts, the future of a nation will only be made realistic by whether the citizens of that respective country have the knowledge and technical capabilities to.