The Better Business Bureau (BBB), the brand we all look for when researching a business. We have come to trust this organization and most of us have felt that BBB is an impartial entity formed and existed to help the buyer make an informed decision. The BBB, like any other company or organization, has had its share of controversies over the years, whenever there is a human element present, sometimes there are ethical challenges and people make bad decisions. The intensity of the ethical question comes into play when an individual or group must decide whether the action they are about to take is unethical and, if so, in their opinion, how unethical it is. We can introduce morality into the equation. What kind of moral compass do individuals or groups have? We see that there are cases in the BBB where chapters have acted on their own and created unethical environments. In particular, one Los Angeles area branch, specifically the Southland branch, was the subject of an investigation. It was alleged, and subsequently proven, that the branch was involved in paid gaming activities. Brought to light by ABC news 20/20 in 2010, the Southland branch, led by Kiry Peng, was kicked out of its parent organization this year. In pay for play, the concept is that if you pay dues, you have a better chance of receiving a higher grade than the company that doesn't pay dues. In this particular case, some disgruntled members formed a fictitious society called Hamas. Not recognizing the name, designated terrorist organization, the branch gave the company an A-, just for paying dues. This and other examples of blatant unethical behavior led to expulsion. The BBB does not tolerate this behavior and has demonstrated that it will do whatever is necessary to rid the organization of sectors that deviate from the ethical path. There are other organizations that are used by the public to obtain information. Yelp! and Angie's List are two popular websites that provide customer feedback on their member companies. The BBB does not rate based on feedback, but businesses are rated based on their handling of customer complaints submitted to the BBB. Angie's List and Yelp! they are driven by actual customer feedback on their experience, both positive and negative.