States that individuals need to know “how much today's traditional university has in common with the General Motors of the 1960s, just before Toyota used a technological breakthrough coming out of nowhere and overthrowing the GM” Through this statement, it is suggested that individuals need to know how important it is to have “unique experiences that blend technology to improve educational outcomes.” Friedman wants colleges to know that by providing students with plenty of resources, there is a greater chance they will succeed because they can turn to additional help. He recommends that students investigate the difference between an online course and classroom learning, as they are often, "just as good", and that universities such as "Harvard Business School" recommend their students take the "online accounting course" . ” through “Brigham Young University”. Friedman confidently provides recommendations that categorize the reader regarding the multiple possibilities he can resort to for a university education. Overall, “The Professor's Big Stage” is an effective piece for rhetorical persuasion as it uses pronouns, concrete examples, and allows the reader to feel a sense of inclusiveness with the recommendation given. Friedman, convinces the reader to adapt to online learning, as it will inevitably be important in the future. Friedman's use of personal examples