They need to know quickly and clearly. They don't want to look over their shoulder and try to figure out why the product is eco-friendly. Adding the word compostable up front, along with the name "Eco-Ware" and the question, will tie everything together and complete the packaging so our silverware stands out. The word compostable is a word known to many consumers and is often linked to the concept of "going green". In my research I learned from examining the literature that although many people have “green” knowledge, many do not have the depth of knowledge needed to live a green lifestyle. They have very little knowledge of which companies produce green products (Green Marketing, 7 of 7). With these three simple changes I think consumers will have no excuse for not knowing that our product is heading towards an environmentally safe planet. The textbook also talks about how to manage consumers' minds to change their habits (page 169). I know that consumers have a habit of always choosing the cheapest. I know that could be me sometimes. But adding to what I discussed above, I truly believe that consumers' actions can be changed when they return to the store time after time to try to purchase products that help our environment. We've already had the certificate of approval to have the word compostable on the front, but I think now is the time to add it