There is always room for improvement and innovation. Over the years, The Clorox Company has found ways to reach the public for input and new ideas. They created “a cross-functional new venture team charged with looking outward for great new products and ideas” (p.80). They don't just come up with ideas, they find out what can be improved and what consumers want to see (). The strategy is efficient, because the more they create products that consumers want to see, the more products they are