Topic > British Airways Case Study - 735

King was influential and included many of the elements of the “Challenge of Life Cycle and Organizational Change” (Beatty & Ulrich, 1991, p. 38). Its restructuring began with drastic improvements to the financial strength of the organization through a total reduction of a quarter of the original staff by 1983 (Jick & Peiperl, 2011, p. 29). Internally, too, he has focused on culture change and employee empowerment, taking actions to change the workforce's perception that they are irrelevant, rather than highly valuable and capable of making decisions. He ran internal trainings that helped employees and managers understand the service industry's mission to satisfy customers. A 1985 study found that the impact of “Managing People First” training for managers resulted in 60% of respondents being fully committed to the training objectives (Poulet & Moult,