In the Fire chapter, we talk about the motivational forces and personal will that can possibly transform and stimulate an organization in the right direction. In this chapter readers will learn the importance of transformational leadership skills and the insistence on adapting and understanding the concept of managing emotional intensity in an urgent atmosphere. Another key element in this chapter is desire; desire can be translated into burning ambition. Sophisticated materials can help you unlock and overcome your inner fire, which will lead you to become a better leader. Once you unlock your inner fire, you're more likely to be forced to reflect on what you truly want on a personal and professional level. Once you achieve the desires in your personal and professional life, you will eventually become