The company known as reliable and open to our customers and understanding have built this company. As a graduate, I am a proud employee to work for such a prestigious company. Therefore, as a public relations professional for the real estate developer, I must promote multifamily housing for middle-income families. I began gathering information about the project to discover that the land on which the complex stood was home to a landfill. An EPA report lists very low levels of contaminants that do not pose fatal hazards. When I explained to my boss, he didn't want to include the landfill history information in the promotional material. My values ​​in this situation prove strong due to my personal background coming from a middle income family. I don't want to withhold information from people with families because they should understand the dangers that come with buying a home in this area. I take journalistic values ​​because the public has the right to know. Additionally, my background in public relations engages in ethical practice. The six codes of ethics: advocacy, honesty, competence, independence, loyalty and fairness. Honesty emphasizes that we adhere to the highest standards of accuracy and truth in promoting the interests of those we represent and in communicating with the public ( ). The credibility of the real estate developer is in the best interest than hiding information. I want people to continue to see the company as an honest and caring company. Kant's categorical imperative states: "Right is right and must be done even under the most extreme conditions." The basic concept is that what is right for one is right for all at all times. I chose this principle because if people decide dishonesty rather than honesty when dealing with their... middle of paper... area without knowing information about the circumstances. It's not morally right because if it was backlogged and I was the customer, frustration would set in if I found out later. I would probably move because I wouldn't trust anything the company had to say at that point. I believe that to maintain credibility we must take responsibility for choosing a site that was once a landfill. As a company, to ensure great customer service, they had to be honest. The best way to minimize damage. I think choosing a credible organization is better than a dishonest one. I think Kant said it best: “Human beings have an instinctive knowledge of what is right – a conscience – and must act accordingly.” (2009). Media Ethics: Key Principles for Responsible Practice. Wise publications