Topic > Barbie: Her Intentions and Impact - 1007

Barbie, an American icon who was a product of the Mattel Company, revolutionized the lives of young girls and women for many decades. The creation of Barbie meant that many girls had the opportunity to have choices in a time when women were limited. Although Barbie has long been criticized for being associated with domesticity and her appearance among many other things, she is nevertheless an iconic figure in American history. As a woman who grew up playing with Barbie dolls, to many people like me she was more than a toy, she had an influence that many women tried to emulate because she was a groundbreaking figure in the 60's and has continued to do well. until today. The intent of this article is to examine what the intentions of the Barbie doll's creator, Ruth Handler, were when the doll debuted in 1959, as well as the extent of Barbie's impact on women and women's history. Ruth Handler, the creator of the Barbie doll, conceived the idea of ​​creating a doll after a family trip to Europe where she discovered an adult doll that was a German sex toy. Once she returned to the United States she made a discovery regarding girls' toys saying as a quote "I saw these little girls playing as adults and I knew that the only dolls available on the market were little dolls in which the child is limited to playing mother, or baby small or pet dolls in which the child simply plays with a girl; in the early 1950s there was no adult doll with which a child could truly dream” (Piche). Then the Barbie doll made her debut through her company Mattel in March 1959: it not only revolutionized the way women thought about themselves, but it sparked controversy because it didn't directly encourage domesticity. When Barbie made her debut in 1959, she "wore a black and white striped one-piece, black heels, white sunglasses and too much eyeliner”.