“Television” is. Electronic device that receives television signals and displays them on a screen. Is it impossible for any late-night television viewer to miss the commercials for the many DVDs and television programs that help turn their child into a genius? I doubt it, if parents let their voice be a herd, I know something will be done because I was taught that I live in a country built by the people for the people, television has gradually become the most influential media in the development of different the behavior models of viewers, children and adolescents around the world have grown together with the evolution of the television market. Various studies indicate that there is a relationship between television and behavior, but it has been difficult to identify a causal link. the effects are many and mostly negative. Much of the research was conducted to test the relationship between television and aggressive behavior, because in some studies on the vertices of social learning conducted by Bandura, Ross and Ross (1963) found that when children were exposed to aggressive models, they imitated this type of behavior in subsequent play situations, especially when it comes to toys similar to those present in the television scenes. Most agree that, in further research, there is a high correlation between exposure to the environment and aggressive and violent behavior, as well as acceptance of violence from others (Bandura, 2002). Laboratory studies also indicate that when children are exposed to violent programs they subsequently act more aggressively (Paik & Comstock, 1994), increase blood pressure (Huesmann et al., 1994), and argue more with playmates. In this direction, a study by Boyatzis and Matilla (1995) focused on the effects of a people...... middle of paper ...... published on average 23 commercials per hour, suggesting cereals, biscuits , snacks, drinks and sweets. What too many food advertisements suggest is partly related to childhood obesity. Furthermore, the overrepresentation of ideal body images may contribute to the problem of anorexia nervosa, especially in adolescents, due to the anxiety it causes. If an overweight child learns how important TV is for keeping fit in an exaggerated way, he will continue to develop complexes and consequently dietary advice and dictation on TV, in addition to the error values ​​​​that will be assimilated. More than half of advertising contains information that is inaccurate, misleading, or both, but children believe it to be true. So that television not only offers but requires experience, influencing our children as they are the main target towards which most commercials lead.