Introduction A vision is a statement that paints an idealized picture of what an organization wants to become. Jick (2002) offers a similar definition. He calls it “an attempt to articulate what a desired future would look like for a company” (p. 142). Although many definitions of vision are similar, the effects that visions have on organizations vary. For some, vision is an agent of change, for others it is a source of confusion. The difference lies in certain elements of the vision and how the leader implements it throughout the organization. This paper will look at what makes an effective vision and its impact on an organisation; will highlight the importance of employee identification and how a leader can develop and institute a vision effectively. It also takes a look at an organization's current vision and offers some tips for increasing its effectiveness. An Effective Vision Building a vision statement isn't as simple as scribbling down the first thing that comes to mind. A leader's approach must include certain elements in the vision to ensure that it is effective and contributes to the success of the organization. Some of these elements are long-term, challenging, and aligned with the organization's values ​​and culture. A vision should look beyond the day-to-day operations of the organization and focus on the future. By developing a long-term vision, a leader shifts employees' attention from daily tasks to the future goal. Deetz, Tracy, and Simpson (2000) write, “When an organization has a clear sense of purpose and knows where it wants to go, this gives meaning to what happens day to day” (p. 53). A long-term vision impacts the organization by highlighting the contrast between where the organization is and where it needs to go. Jick (2002) argues, “This creates a structural tension between today and tomorrow that seeks resolution” (p. 144). The organization then succeeds when motivated employees work towards their goals to calm tension, narrow the gap and turn the vision into reality. For a vision to be truly effective, it must inspire employees to take action. This means it must reflect a greater purpose that sparks passion in employees. For example, Nike's vision is “to bring inspiration and innovation to every athlete in the world” (Nike, 2011). The vision reflects the broader goal of impacting the lives of athletes around the world and paints a picture for employees of why their work matters.