Many people in this world have the goal of being successful. Being successful has a different denotation from person to person. For many people, success and the American dream go hand in hand. So what is the American dream? “The ideal that equality of opportunity is available to every American, enabling the achievement of the highest aspirations and goals” For many people, the American dream connotes owning a house with a white picket fence, a decent car, a family and a golden hat. documentarian. Even though, right in the 1950s, the basic idea is to have a “perfect” lifestyle. If a person has all of these basic elements, logic would indicate that the person values ​​these things and wants to take care of them and see a return on their investments. So what's the best way to get a return on your investment? Make it aesthetically pleasing, of course! One way to improve the aesthetics of a property is to spruce it up! But how can it be so important? To understand the impact landscaping has on a property, you must first know what landscaping is. According to the Oxford dictionary, a landscape is “the visible features of an area of ​​countryside or land, often considered in terms of aesthetic appeal”. Nowadays, first impressions have a big impact on how things are perceived. For example, when going to a job interview, it is recommended to dress professionally and appear presentable, as this gives you an advantage over an equally qualified person who dresses as if they don't care. This translates very well into a property, it is the first thing a guest or potential buyer sees, and influences their entire perception of the rest of the house. A yard is also a way to express yourself and is an extension of the owner's personality. So how does a piece of land… middle of paper… factor it into the price of renting equipment and labor? The grand total of these figures represents the cost of labor; if we price the work below that figure, we will lose money. Then, careful judgment is used to decide how much profit a job should bring. Then we decide how much above the total cost we want to charge, we type an official and detailed estimate for the work. If the contractor is happy with the price, he will accept our offer and we will now have the job. Now all that remains is to obtain all the permits and stipulate the necessary contracts. Works Cited http://www.oxforddictionaries.com/us/definition/american_english/landscape http://www.johnsons-landscaping. com/ http://kenmatthewsgardencenter.com/landscape-services/benefits-of-landscaping/ https://store.extension.iastate.edu/Product/pm612-pdf http://www.landscapequeensland.com.au/www /content/default.aspx?cid=889