Red Bull's current marketing strategy is based on the slogan "Red Bull gives you wings and ideas" and is aimed at students and active male professionals. This marketing strategy undermines the company's market position and value share. Furthermore, Red Bull has a limited product range which limits the company's ability to meet market needs. To address these marketing problems, Red Bull must face competition, develop more products, target different consumer segments, use more efficient product promotion strategies, and work on brand position. If the company can consider these factors, it can achieve a better brand image and improve its market and volume