Topic > Consumerism in 1984 and Brave New World - 1496

The novels 1984 and Brave New World are intended both to satirize their respective time periods and to warn us of the dangers of consumer behavior. Both George Orwell and Aldous Huxley describe unique societies where everything went wrong. Moana in 1984 and The World State in Brave New World both depict distinct worlds where citizens are oppressed by their respective governments. People are given limited freedom and limited choices, while the government spews lies and made-up stories to control their behavior. The World State in Brave New World strove to create “Community, Identity [and] Stability” (Huxley 1). We immediately see that Huxley compares The World State to a utopia, where everything is perfect. Brave New World pokes fun at the society Huxley lived in, with its concept of Henry Ford at the center of it all. Years are counted based on the number of years after Ford. People greet each other with a “T” sign, which refers to the Model T. “Cleanliness is next to ease” (Huxley 110), says Lenina, as she watches people in the Malpais Wilderness Reserve. This seems joking to anyone reading in modern times, but the citizens of The World State are just as serious about it as contemporary people are about religion, culture, and nationalism. Consumerism plays a huge role in Brave New World because it not only makes the citizens happier, but it also makes them easier to control. People are conditioned to like new things and dislike older things. “I love having new clothes” (Huxley 48). This quote shows how people consistently value newer items over older ones. Even if the item can be repaired, people have... half of paper... ....and. In Brave New World, consumers can get what they want, but are conditioned to only want what is available to them “Our world is not the same as Othello's -and you cannot create tragedies without social instability. The world is now stable: people get what they want and never want what they cannot get" (Huxley 220). In contrast, the citizens of Oceania can only obtain the cheap, low-quality goods that are sold to them by government However, despite the differences between them, both nations rely on and force their consumers to exclusively purchase their goods. Governments specifically control what citizens have access to a strong economy also has the ability to hide the qualities that make us human.