During this time, social media was not yet a great means of communication. Therefore, they had to advertise their business through word of mouth. However, since they opened only four days after the September 11 attack, many were scared and stayed indoors during this time. Business was slow at first, but they received a lot of support from friends, families and those who work at Tastea. Now, fourteen years later, Tastea is a booming business and is the biggest competitor in the boba tea industry. With their innovative and fun drinks, such as "peach me sweetea", "booty shaker", "watermelon heaven" and "ooh lala", there hasn't been a day that Tastea hasn't had a queue at their store. When asked how to open a successful business like Tastea, Ted advises that before you even open a business, you should imagine the business functioning without you. “You can't be at the store all the time – it should be able to function without you. Otherwise, you'll never be able to leave the store alone. You need to create a system so that the business doesn't do that” I don't need to tea. With that system, you can hand it over to someone else and they can handle it themselves without yours