Obesity is the most common problem in today's society. There are many fad diets and temporary weight loss options. This essay discusses the reasons why diets fail and do not necessarily lead to long-term weight loss, as well as the causes of obesity and the set point theory. A woman's body image plays an important role in her self-esteem. Approximately 50% of young women reported being dissatisfied with their bodies (Bearman, Presnell, and Martinez 2006). According to the NHS Information Centre, obesity is a term used to refer to a condition in which there is an excessive amount of body fat and the weight is greater than required for the height. The NHS also reported in 2008 that almost a quarter of adults aged 16 and over, 24% of men and 25% of women, were obese in the UK. There are many causes of obesity such as overeating, genetics, stress, depression and many more. The role of the media is listed as one of the many reasons for obesity, especially in children (Boyce, 2006). A study by Dietz & Gortmaker (1985) suggests that for every additional hour of television watched by children between the ages of 12 and 17, the prevalence of obesity increases by 2%. On the other hand, since food is the most advertised product on children's television, advertising has a significant impact on unhealthy consumption (Boyce, 2006). Children who watch these advertisements are more likely to choose the advertised foods than those who do not (Coon & Tucker, 2002). The body image presented by the media is predictable, obese characters are commonly portrayed as unattractive, unpopular and unsuccessful (Brown & Witherspoon; Parallel as cited in Boyce 2006). This representation or image of obese people can be harmful to their self-esteem and can cause stress, anxiety... middle of paper... considering yourself for what you are. One benefit of this would be to avoid the disappointment that might come after all the weight has been put back on. Wadden and Stunkard (1993), documented that although weight loss can cause psychological improvement in those who are distressed by their weight, there is evidence that it can cause greater psychological distress if followed by weight regain. Another good point made by Allison and Pi -Sunyer (1995) is that it is traditionally believed that obesity is voluntary and that the reason is probably poor self-control and that the only treatment for this is to reverse the state of obesity. Instead of trying to reverse this situation with ineffective treatments such as diet, this should be replaced with treatment that emphasizes self-esteem, self-acceptance and helps them lead healthy lifestyles by offering them healthy eating options rather than die of hunger..