IntroductionNWS Yorktown sponsorship agreements follow the BUPERS sponsorship guidelines and these guidelines are our Bible. We strictly respect it. NWS Yorktown special events offer the corporate sector a unique avenue to achieve their business goals through sponsorship opportunities. MWR events offer specific target markets of all ages, including military and civilian communities. To make it into corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must be conveyed in a timely and effective manner. There are more events than are supported by sponsorship dollars. Sponsorship proposals are evaluated more carefully to select opportunities that offer the highest consideration and highest potential for measurable sales increases for budgeted promotional dollars. Once an event is proven to deliver business benefits, sponsors will look for additional event opportunities and possible augmentation of existing engagement. Establishing Excellence in Programming and Execution NWS Yorktown MWR Special Events competes with special event programs throughout the Hampton Roads area. These programs typically have large operating budgets and the ability to charge high prices to customers. MWR is becoming increasingly effective at doing more with less and therefore providing events that are equal to, and sometimes better than, external events at nominal rates. Consistency in the programming of events of excellence is an objective of MWR. Communicating this idea to the military in Hampton Roads is an even greater goal. An established special events program with high and consistent attendance records in a specific target market is a prime arena for a company looking to coordinate its promotional investments efficiently. Understanding the business objective of event attendance Now more than ever, event marketing must be designed to meet specific business objectives. By determining these distinct objectives, we as event organizers can help companies meet their projections through sponsoring our events. Once sponsorship agreements have been signed, a personalized advertising and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to the sponsors of the event. It is just as important for the sponsor to receive a measurable, positive outcome as it is for MWR to receive the sponsor's dollars. Looking at the whole picture from both ends of the spectrum is key to a successful event marketing program. Commercial Sponsorship vs DonationsCommercial sponsorship is the exchange of money, goods and/or services for marketing opportunities at an event.