Supply chain uncertainty can cause product unavailability, which will cause product shortages and reduce customer demand. Sometimes, marketing can cause changing customer needs and short-term product shortages. High demand over a certain period of time can also put pressure on logistics (Lander [undated]). Therefore, a mature and adequate marketing strategy is essential to maintain regular and predictable customer demand and help logistics focus on efficiency (Chopra and Meindl 2013). IKEA, a furniture company, with a marketing strategy that involves maintaining adequate inventory, providing a functional design, and a reasonable price (Weaver 2014). The variety of furniture styles is limited because this furniture comes from a modular design and each store has ample storage space to sell these stocks to customers (Chopra and Meindl 2013). This supply chain strategy helps reduce logistics uncertainty due to large inventories and limited variety. At the same time, the strategy also reduces uncertainty for furniture manufacturers due to the predictable order and longer contrast (ibid). Therefore, supply and demand are both predictable, which has a positive impact on the supply chain