According to IBIS World Report the main players in the US coffee and snacks retail market are Starbucks and Dunkin' Brands with a market share of 36% respectively .7% and 24.6%, while other competitors occupy the remaining market share of 38.7%. The industry is in the mature stage of its life cycle, has low barriers to entry and intense competition and rivalry between operators. Regulation and technological change within the industry are average (IBIS global report). The coffee bean supplier market consists primarily of a few large suppliers, which would suggest that suppliers have significant bargaining power. This power is limited by the size of Starbucks which continues to grow, which mitigates the power of suppliers since getting such a large contract like the one with Starbucks is very profitable. Furthermore, Starbucks has engaged in backward vertical integration, purchasing coffee plantations in China and Costa Rica, to ensure the supply of high-quality beans at a reasonable price, regardless of the growing demand for high-quality beans and suppliers limited. or technological, catering suppliers enjoy moderate power, as there are few suppliers. This also applies to suppliers of coffee, latte and espresso machines due to the limited number of organizations serving the industry. Because of their success in differentiating themselves as suppliers of premium coffee, Starbucks has little bargaining power from their customers around the world. However, one lesson learned from their entry into the Chinese market was that an organization must clearly understand its target consumers and price its products accordingly to avoid demand challenges. Since the initial investment required for this sector...... half of the paper ......ya cause a complaint of water waste (). Another weakness is the premium price, which pushes lower-priced competitors to erode their market share, especially in times of economic recession. Pricing has also proven to be a weak point in markets such as China. Opportunities available to Starbucks include growing its portfolio of suppliers, expanding into emerging economies, increasing diversification of its product offerings and growing its retail operations; which aim to increase Starbucks' profitability and market presence. Threats Starbucks faces include trademark infringements and increased competition from local cafes and specialization from other coffee chains, as well as the saturation of markets in developed economies and supply disruptions. Furthermore, rising prices of its inputs, such as dairy products and coffee beans, pose a threat